FIU. FAU. Gone are the days of getting those two acronyms confused.
Florida Atlantic University is going through a visual and messaging rebrand in an attempt to avoid confusion with Florida International University in Miami.
They鈥檙e shifting from being known as FAU to Florida Atlantic and working to replace now鈥搊utdated logos across campus.
The initiative gained momentum after the success of Florida Atlantic鈥檚 men鈥檚 basketball team in the 2023 National Collegiate Athletics Association Tournament.
Florida Atlantic鈥檚 University Press is reporting that the Division of Public Affairs has been slow to roll out the visual brand update that鈥檚 been in the works since 2022.
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